Riyadh, Saudi Arabia – March 16, 2025 New Murabba, a leading real estate development company under the Public Investment Fund (PIF), participated in the prestigious MIPIM 2025 event, held from March 11 to 14 in Cannes, France. This year’s participation is part of Saudi Arabia’s broader strategy to attract international investment and showcase its ongoing commitment to economic diversification, particularly within the real estate and development sectors.
MIPIM, one of the world’s largest real estate conferences, brings together key industry leaders, investors, developers, and professionals from around the globe. New Murabba’s presence at this significant event was marked by a series of expert-led sessions designed to shed light on the company’s strategic vision and its alignment with the Kingdom’s ambitious development plans, including Vision 2030. These discussions provided invaluable insights into how New Murabba’s innovative projects are contributing to the transformation of Saudi Arabia’s urban landscape.
Michael Dyke, CEO of New Murabba, played a prominent role at the event, participating in the panel discussion titled “How the Saudi Giga Projects Are Contributing to the Kingdom’s Economy and Vision 2030.” During this session, Dyke highlighted New Murabba’s role in driving Saudi Arabia’s development agenda through transformative projects like The Mukaab, a key element of the company’s portfolio. He emphasized the company’s commitment to collaborative development and world-class execution, stating, “New Murabba has completed 14 million cubic meters of excavation while achieving 5.5 million safe hours without any lost-time incidents. This milestone sets the stage for the commencement of permanent works for The Mukaab, ensuring that the groundwork is in place for the next phase of construction.”
Other executives from New Murabba also contributed to MIPIM’s diverse program of discussions. Robert Pearce, Head of Sales at New Murabba, participated in the panel “Changing Saudi Economy and Changing Regulations for Foreign Investment,” focusing on how evolving regulations are facilitating foreign investment in the Kingdom’s real estate sector. Eissa Almunif, Head of the EPMO and Stakeholder Management Division, shared insights on “Changing Demographics in Saudi Arabia and How This Affects Development Planning,” while Ashwaq Albabtain, Development Director, joined the panel “Mega Events, Hospitality, and Leisure,” to discuss the role of large-scale events in shaping the Kingdom’s tourism and leisure industry.
Additionally, Nida Raza, Executive Director of Capital Partnerships Development, participated in a session on “The Evolving Real Estate Sector in Saudi Arabia,” offering valuable perspectives on the growth and transformation of the real estate market. Reham Alawaji, Director of Healthcare and Education Development, contributed to the panel “Creating Livable Cities with Purpose,” highlighting the company’s efforts to integrate healthcare and education into its urban developments for more sustainable and livable communities.
The series of panels, featuring key figures from New Murabba, provided attendees with a deeper understanding of the company’s development strategies, showcasing its projects as key drivers of the Kingdom’s Vision 2030 goals. These discussions also reinforced New Murabba’s pivotal role in shaping the future of Saudi Arabia’s urban development, particularly in Riyadh, where New Murabba is leading the transformation of the city’s skyline with its landmark projects.
In addition to the discussions, Dyke’s remarks underscored the company’s progress in delivering projects of global significance. He highlighted the significant strides made in the construction of The Mukaab, one of New Murabba’s flagship developments, which is poised to become a world-class destination offering a mix of residential, commercial, and entertainment spaces. Dyke’s statements reaffirmed the company’s determination to set new standards for urban development and create a vibrant, live-work-visit environment within the project.
The MIPIM 2025 event was an important milestone for New Murabba, not only for its participation in key industry discussions but also for the opportunity to demonstrate the company’s dedication to excellence in development and its role in realizing Saudi Arabia’s Vision 2030. With its innovative approach to urban planning, New Murabba is positioning itself as a leader in shaping the future of Saudi cities and contributing to the Kingdom’s broader economic growth and diversification objectives.
By aligning with global trends and fostering international partnerships, New Murabba continues to drive forward the Kingdom’s ambitious urban development goals, ensuring that Saudi Arabia remains a key player in the global real estate and investment landscape. The company’s participation in MIPIM 2025 further solidifies its position as a key player in the transformation of Saudi Arabia’s urban and economic future.
