Big things are happening in the world of finance, and women are leading the charge. The global learning platform Playbook and FinBursa, a digital investment marketplace, have officially partnered up to shake up how women engage with private markets in 2025 and beyond.
Playbook and FinBursa are joining forces to tackle a long-standing challenge: the lack of access and information many women face when it comes to investing in private markets. These markets, think private equity, venture capital, and private debt, have often been seen as out of reach or off-limits. That’s starting to change.
A Clear Goal: Closing the Gap
The idea behind this partnership is simple. Playbook and FinBursa want more women to feel equipped and included when it comes to private investments. That means offering educational content, direct deal access, and a clear path for women who want to invest, or raise capital, on their own terms.
The first step? A free webinar on June 25, led by FinBursa Co-Founder and CEO Ismail Badereldine, called “Navigating Private Market Investments: Unlocking Access and Opportunity.” This online session will walk participants through the basics of private market investing, how to get started, and why it matters. Whether you’re a curious first-time investor or an entrepreneur looking to raise capital, it’s a good place to begin.
What This Partnership Looks Like in Action
Playbook and FinBursa are rolling out this collaboration with two groups in mind:
Women who want to invest in private markets: Members of the Playbook community will gain access to select deals from FinBursa’s platform, giving them an inside look into opportunities that are usually limited to a tight circle of investors.
Women who are raising capital: Female founders within the Playbook network will also benefit by being introduced to FinBursa’s investor community, people who are actively looking for new companies and ideas to support.
It’s a two-way street: investing and fundraising, both made more accessible through a well-structured partnership.
The People Behind the Push
Wafa AlObaidat, the founder and CEO of Playbook, sees this as a step toward helping more women make smart financial decisions with the support they need. “We’re giving women the insights and connections that help them act with clarity,” she said.
On the FinBursa side, Ismail Badereldine sees this as an opportunity to rethink how investing works. “Private markets are full of potential, but too often, women are left out because the right information or access simply isn’t there,” he explained. Playbook and FinBursa are working to change that narrative.
Changing the Present
More women than ever are leading businesses, taking control of their finances, and building their investment portfolios. But when it comes to private markets, the road hasn’t always been smooth. Playbook and FinBursa are stepping in at the right moment, with a solution that combines knowledge and opportunity in one place.
It’s not about adding women into an old system. It’s about building a better one from the ground up.
What’s Next?
The June 25 webinar is just the beginning. Over the coming months, Playbook and FinBursa plan to expand their offerings bringing more workshops, deal previews, and capital support options to their shared communities.
If you’re a woman looking to invest smarter, raise capital for your venture, or just learn more about private markets, this is your invitation to get involved.
Playbook and FinBursa aren’t promising overnight success, but they are building a structure where success is more accessible and more inclusive.
Stay tuned to both platforms to learn more about upcoming sessions, new opportunities, and how you can be part of a more open and connected financial space.
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