Abu Dhabi Real Estate Center (ADREC), which manages Abu Dhabi’s real estate sector, has started digitizing expressions of interest (EOI) for off-plan property registrations through the Madhmoun platform.
The announcement coincides with the launch of the Manchester City Yas Residences by Ohana project, which is the first development to register EOIs electronically, with direct registration opening through ADREC’s digital platform.
From now on, all developers of new projects will be required to digitally register their investors’ off-plan EOIs through Madhmoun.
Under Madmoon, EOI will be subject to direct supervision by ADREC, and investor protection will be ensured through the deposit of EOI funds into a government-managed reserve escrow account. This marks a shift from traditional off-plan investment practices and establishes a regulated operating framework in line with international best practices that protects all stakeholders in the off-plan real estate purchase process.
Sultan Al Memari, Acting Executive Director of Real Estate Regulation at ADREC, said: “Protecting investors’ interests while taking into account the operational requirements of developers remains at the core of the continued transformation of the real estate sector. Madmoon is already bringing positive changes to the market, and EOIs processed through Madmoon will further enhance Abu Dhabi’s reputation as a great place to live, invest and prosper. We continue to strengthen the real estate ecosystem.” Through policy modernization and digital transformation, this initiative and others will further strengthen Abu Dhabi’s position as a trusted real estate investment destination for years to come. ”
This approach eliminates traditional intermediary risks through digital refund mechanisms and enhanced monitoring capabilities, increasing oversight and capital protection across all transactions.
