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Given the development movement that the Kingdom of Saudi Arabia has seen, community engagement has become one of the fundamental pillars of strengthening local economies and empowering individuals to build their future through their own efforts. Among these efforts, the “Basta Care” initiative has emerged as a national model that primarily reflects concern for people and translates the concepts of empowerment and sustainability into concrete reality. The initiative was led by Princess Nujood bint Hasloul bin Abdulaziz Al Saud, General Supervisor of the Team to Support, Develop and Empower Street Vendors, in order to open doors of opportunity to groups representing important parts of the economic and social fabric, and give them the space to operate within an institutional environment that protects their rights and enhances stability.
This initiative succeeded in reorganizing the activities of street vendors within a civilized framework that kept pace with the development of Saudi Arabia’s cities, as it provided designated and prepared locations, a clear organization, and administrative and logistical support that contributed to the promotion of activities in an orderly manner. This has contributed to improving the quality of the products offered, increasing local trust in street vendors, and reinforcing the position of street vendors as productive individuals who contribute to the revitalization of the local economy. Street vending is no longer a temporary or random activity, but a real opportunity to build a stable source of income based on work and diligence that reflects the value of production and the importance of self-reliance.
This initiative also played an important role in promoting a culture of self-employment and encouraging individuals and productive families to develop skills and turn small businesses into viable and sustainable projects. This empowerment is reflected in multiple success stories, allowing many vendors to improve their living conditions and achieve a degree of financial stability. This confirms that by providing the right environment and organizational support, it is possible to bring about real transformation in the lives of individuals, moving people from the circle of necessity to the circle of production.
The influence of “Basta Khair” extended to the improvement of the urban landscape by organizing vendor locations in a manner consistent with the visual identity of the city, contributing to the increased vitality of public spaces without affecting the organization. This initiative also strengthened the concept of community partnership, as the community became a supporting element for the group by encouraging the product and its demand. This reflects a growing recognition of the importance of investing in people and supporting their capabilities.
This initiative contributed to a unified effort at the Kingdom’s regional level to empower street vendors within an inclusive development framework that strengthens their contribution to local economies and supports the Sustainable Development Goals. “Basta Care” is a living example of the ability of national initiatives to transform simple opportunities into stable projects that contribute to improving the quality of life and increasing social stability.
Today, “Basta Hare” represents an inspiring Saudi model that confirms that empowerment is not just temporary support, but an ongoing vision that aims to build a more stable future for individuals and society. Between empowerment and sustainability, the initiative continues to solidify its presence as a national success story, its title is people, its essence is work, and its goal is a homeland that grows with the help of children and thrives on their donations.
Considering the development movement taking place in the Kingdom of Saudi Arabia, community engagement has become one of the key pillars to strengthen the local economy and empower individuals to build their future through their own efforts. Among these initiatives, the ‘Basta Khair’ initiative has emerged as a national model that reflects a focus on people first and translates the concepts of empowerment and sustainability into concrete reality. The initiative was led by Princess Najod bint Hitlul bin Abdulaziz Al Saud, General Director of the Street Vendor Support, Development and Empowerment Team, and opened doors of opportunity to groups representing important parts of the economic and social fabric, giving them space to operate within an institutional environment that protects their rights and enhances stability.
This initiative succeeded in reorganizing the activities of street vendors within a civilized framework that kept pace with the development of Saudi Arabia’s cities, providing designated and well-equipped locations, clear organization, and administrative and logistical support that facilitated the practice of activities in a regulated manner. This has improved the quality of the products offered, increased community trust in street vendors, and contributed to establishing street vendors as productive individuals who contribute to the revitalization of the local economy. Street vending is no longer a temporary or random activity. Reflecting the value of production and the importance of independence, it has become a real opportunity to build a stable source of income based on work and diligence.
This initiative also played an important role in promoting a culture of freelance work and encouraging individuals and productive families to develop their skills and turn small businesses into projects of growth and sustainability. This empowerment is reflected in multiple success stories, through which many vendors have been able to improve their living conditions and achieve a degree of financial stability, confirming that by providing the right environment and organizational support, they can create real transformation in the lives of individuals and move from a state of necessity to a state of production.
The influence of “Basta Khair” also extended to the improvement of the urban landscape, by organizing vendor locations in a way that is in harmony with the visual identity of the city, contributing to increasing the vitality of public spaces without affecting the organization. This initiative also reinforced the concept of community partnership. This is because the community has become a factor in supporting this group by promoting and showing interest in the product, reflecting a growing awareness of the importance of initiatives that invest in people and support their capabilities.
This initiative contributed to a unified effort at the Kingdom’s regional level to empower street vendors within an inclusive development framework that strengthens their contribution to local economies and supports the Sustainable Development Goals. “Basta Care” became a living example of the ability of national initiatives to transform simple opportunities into stable projects that contribute to improving the quality of life and increasing social stability.
Today, “Basta Hare” represents an inspiring Saudi model that confirms that empowerment is not just temporary support, but a continuous vision aimed at building a more stable future for individuals and society. Between empowerment and sustainability, the initiative continues to establish itself as a national success story, striving for a nation that is person-centered, work-based, grows through the efforts of its people, and prospers through its people’s contributions.
