Binance, the world’s largest cryptocurrency exchange by volume, is helping to unite the industry, facilitate connections and drive conversation through its calendar of live and online events.
Kim Murphy, its head of global event marketing, gives us the lowdown
Why are events so important to Binance and the industry?
Events bring crypto to life. They turn ideas on a screen into something you can see, hear and question in real time. There’s no substitute for the trust that builds in a face-to-face conversation, whether it’s with a founder, regulator or someone you’ve only known through a Telegram group.
For us, events are a two-way street. They let us share what we’re building and hear what our users are thinking. That kind of feedback loop is incredibly valuable – it shapes our products and priorities.
And because our community is global, our events are too. We design formats that work for different audiences, whether it’s a flagship summit or a community meet-up in a city that’s just starting its Web3 journey.
What events have you staged recently?
We’ve delivered a diverse mix of events across regions and platforms over the past year to ensure we reach everyone. They include conferences like Binance Blockchain Week (Istanbul 2024) and our return to TOKEN2049 Dubai with the Binance Clubhouse on April 30 to May 1, as well as regional meetups across cities such as Manila and Timisoara, which average 500-plus attendees each.
We also stage live online sessions like our Ramadan-themed Super Meetup, streamed to tens of thousands.
What is Binance Clubhouse?
Binance Clubhouse is more than a venue, it’s a pop-up community hub. In the day it’s about co-working spaces; in the afternoon, fireside chats; at night, socials and networking.
It’s intentionally smaller than a typical expo booth because we want to facilitate honest conversations and connection.
At TOKEN2049 this year, we’ve doubled its size and introduced new zones, including a Creator Zone for crypto KOLs (key opinion leaders) and hands-on content. The space is designed to be immersive, welcoming and inspired by Dubai’s role as a global Web3 hub.
Tell us about the Binance community
We serve more than 270 million registered users worldwide, including:
First‑time crypto holders learning through Binance Academy’s bitesize tutorials.
Active traders and institutions on our spot, futures, staking and institutional suites.
Builders and entrepreneurs launching projects on BNB Chain via Launchpad and Labs.
Binance Angels ambassadors – more than 400 volunteers across 75 countries who run local meetups and AMAs (“ask me anything” interactive interviews) for roughly 1.5 million members.
What unites them all is a belief in open finance and the curiosity to keep pushing it forward.
How can events help to build trust in the industry?
Trust in this space doesn’t come from buzzwords or big promises, it comes from showing up and being clear and consistent.
There’s something powerful about getting people in a room – product leads, regulators, users – and having real conversations. It makes things feel more grounded. When someone hears something that clicks, they talk about it and share it. That’s how confidence spreads, through people, not platforms.
For me, events are about more than visibility. They’re about accountability. Anyone can post an update online, but standing in front of your community, talking through your roadmap, your decisions, your direction — that’s where trust is built.
I see that as a huge responsibility. If we want this space to grow, we have to make transparency part of the experience, not just the message.
What is the secret to a successful event?
Start with a clear, audience-first story and make sure every element, from the keynote to the coffee queue, ties back to it. It’s about relevance, not scale. Then layer in the logistics that elevate the experience: flow, sound, comfort.
Then we design micro‑formats (breakfast briefings, builder workshops, café‑style debates), so the agenda feels like a bespoke menu that caters to our different audiences, not a buffet.
It’s also about the topics. At Binance we decide on these six months beforehand by mining speaker submissions, Telegram sentiment analysis and previous event surveys.
We know our community always wants to hear from leadership about what’s next for Binance so including these sessions in the agenda is also key.
What demand shifts are influencing the way you design experiences?
People aren’t looking for big, flashy setups anymore. They want genuine conversations, useful takeaways and a space that feels human. That’s the goal behind everything we build, whether it’s a large-scale summit or more intimate MeetUp. Binance Clubhouse is designed to feel welcoming – whether that’s the open layout, warm lighting or simply the energy of people talking to each other.
And we’re always evolving. We watch what’s working, listen to feedback and adjust as we go. It’s less about sticking to a fixed plan and more about staying in tune with what the community wants.
Describe the best location you’ve ever staged an event in.
There’s something special about crypto conversations as the sun sets over the Gulf and Binance Blockchain Week 2024 at Dubai’s Coca-Cola Arena held this magic.
We turned that space into a living, breathing hub with hands-on workshops, fireside chats and late-night networking. It proved how the right setting can turn an audience into a real community.
What inspires you most about event planning?
Watching people walk in as strangers and walk out as collaborators. That transformation, from passive attendee to active contributor, is what it’s all about.
When a developer meets a liquidity provider, or a local charity connects with a blockchain team, you can see the next use case take shape in real time. That kind of human alchemy makes the 3am venue checks and last-minute speaker swaps worth it.
Every great event plants the seed for something bigger – sometimes a partnership, sometimes a movement.
Last chance to join Binance at TOKEN2049 on April 30 to May 1 in Dubai – if you book your spot now you will also get an earlybird pass to Binance Blockchain Week 2025 in Dubai on December 3-4.
