FancyTech has officially launched its first-ever A&M (Advertising & Marketing) Awards, a landmark initiative celebrating exceptional achievements in retail marketing, innovation, and brand engagement.
The awards ceremony was held at the JW Marriott Hotel Marina and welcomed over 40 nominated brands and top marketing professionals from across the MENA region and global markets.
Known as THE TAG, the FancyTech A&M Awards is the first regional recognition platform dedicated exclusively to creative excellence in retail advertising and marketing.
With a focus on innovation, personalization, and effectiveness, the awards honored groundbreaking campaigns that demonstrated a strong blend of strategic thinking and creative execution across 14 categories.
These included AI Marketing Excellence, Most Admired Retail Campaign, Influencer Collaborations, Customer Experience Initiatives, and more. FancyTech, a global leader in AI-powered commercial content, organized the event to showcase how artificial intelligence is reshaping content production, audience targeting, and storytelling in marketing.
Serving more than 1,000 clients across 10+ countries, FancyTech recently established its MENA headquarters, signaling its strategic commitment to the region. Its content solutions span end-to-end creative production and distribution across digital and social platforms.
“We are proud to launch the A&M Awards to highlight the intersection of technology, creativity, and marketing excellence,” said William Li, CEO of FancyTech.
“These awards celebrate how brands can unlock personalization-at-scale and drive impactful engagement using AI and strategic creativity. The winners this year have shown us that the future of retail marketing is here, and it’s smarter, faster, and more relevant than ever.”
An independent, cross-disciplinary jury selected the award winners. The panel featured leading voices from academia, media, branding, and design, including Ravi Dhar from the Yale School of Management, Nancy Villanueva of Interbrand, Andrea Gordon of Dubai Design District, Avishesha Bhojani of BPG Group, and other senior professionals from Mullen Lowe Lintas, Zebra Technologies, and MAHE Dubai.
Their insights ensured a balanced and credible selection process. Among this year’s winners were major names such as Max Fashion, Nayomi, Centrepoint, Eyewa, Landmark, and Adidas, along with fast-rising innovators like Space and Shapes, Threads, and THAT Concept Store. These brands impressed the jury through their excellence in localization, customer engagement, and AI-driven content personalization.
Lolen Windra, CEO of Space and Shapes, a winner in the AI Marketing Ecosystem Partner category, remarked, “With FancyTech, we’ve transformed the way we work. We can now produce multiple creative sets at the same cost as one traditional campaign — and do it two times faster. It’s a complete shift in efficiency and results.”
The FancyTech A&M Awards 2025 sets a new standard in the region, recognizing how marketing is evolving through technology and storytelling. It is not just a celebration — it is a glimpse into the future of retail creativity.
