Glamera moves to acquire Bookr to expand lifestyle technology platform in GCC
News • January 27, 2026
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Saudi Arabia-based lifestyle technology platform Glamera has acquired Kuwait-based salon Saas and booking platform Bookr for an undisclosed price. Founded in 2018, Bookr serves over 300,000 users in Kuwait, Bahrain, and Saudi Arabia. Founded in 2022, Glamera has processed transactions in excess of SAR 4B while serving over 4,500 service providers across the region. This acquisition supports Glamera’s GCC expansion strategy focused on the beauty and wellness sector.
press release:
Glamera Holding, a Middle East-based lifestyle technology platform, has signed a memorandum of understanding to acquire Bookr Group, a multi-market operator with operations in Kuwait, Bahrain and Saudi Arabia, as part of its regional expansion strategy.
Founded in 2022 by Mohamed Hassan Hijazi and Omar Fathy, Glamera operates a technology platform serving the beauty and wellness sector. The company has processed over R4 billion in transactions to date and supports over 4,500 service providers across the region.
Bookr Group operates a service provider management platform and consumer booking application with over 300,000 users and provides scheduling, operations and reservations solutions across multiple GCC markets.
The acquisition is aimed at strengthening Glamera’s footprint across the Gulf, particularly in the fast-growing beauty and wellness sector, while advancing the company’s ambitions to build an integrated AI-powered ecosystem for service providers and end users.
Following the transaction, Glamera plans to integrate Bookr’s operations and market presence into its broader platform to drive efficiencies, accelerate market penetration and strengthen its position as a regional category leader.
Mohamed Hassan Hijazi, co-founder and CEO of Glamera Holding, said the acquisition marks a turning point for the company to transition from a high-growth startup to a mature regional platform. He added that this move lays the foundation for Glamera’s next phase of growth and supports its roadmap towards a future stock market listing.
Hijazi said the integration will immediately expand Glamera’s regional reach and market share, while enabling the deployment of advanced AI capabilities tailored to the beauty and wellness space to improve user experience and optimize business operations.
Engineering Bookr Group CEO Zaina Al-Bader said the acquisition reflects the strength of Bookr’s platform and marks the beginning of a new chapter of accelerated growth. He highlighted the strategic alignment between the two companies and the expected synergies in expansion, product integration and sales activation.
Once completed, the integrated platform is expected to be able to serve millions of users across the Middle East through an integrated ecosystem covering booking and scheduling, digital payments and POS, salon and clinic management, AI-driven analytics, supply chain integration, and sector partnerships.
The acquisition is expected to increase scalability, expand market share, create further value for investors and partners, and strengthen Glamera’s position in the region’s beauty and lifestyle technology space.
