Gulf Hotels Group (GHG) announced that it will enter the Saudi Arabian market by signing a memorandum of understanding covering three hotels in Mecca (approximately 1,000 rooms in total).
The agreement, signed between Gulf Hotels Group and Burhan Hotels, will see GHG serve as the operator and day-to-day manager of the portfolio, partnering with international hotel brands as part of a broader expansion strategy.
Under the agreement, Gulf Hotels Group will lead a comprehensive renovation and repositioning program for all three hotels, working closely with expert consultants and engaging in discussions with a number of international hotel brands to establish globally recognized brand alliances.
“This partnership marks a strategic milestone for Gulf Hotels Group as we enter the Saudi market as a third-party operator,” said Ahmed Janahi, Group CEO of Gulf Hotels Group. “Mecca is one of the world’s most dynamic hospitality markets, and this partnership will enable us to leverage over 50 years of proven operational excellence, while supporting Saudi Arabia’s position as a global hub for tourism and religious travel.”
Khalid Saifuaddin, Chairman of Burhan Hotels, said: “Mecca welcomes tens of millions of divine guests every year. We are proud to partner with Gulf Hotel Group. Their world-class operational expertise and deep local knowledge make them the ideal partner to deliver exceptional hospitality experiences with leading international hotel brands, in line with Saudi Vision 2030 ambitions.”
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