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Home » Hungerstation and Abdullah Al-Othaim Markets launch strategic partnership to serve HORECA sector

Hungerstation and Abdullah Al-Othaim Markets launch strategic partnership to serve HORECA sector

adminBy adminFebruary 1, 2026 Economy No Comments2 Mins Read
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Hunger Station has announced a long-term strategic partnership with Abdullah Al-Otaim Market, one of Saudi Arabia’s largest and most established national retail chains.

The partnership aims to support the HORECA sector (hotels, restaurants and cafes) through an end-to-end digital supply chain, combining Al-Othaim’s extensive retail footprint with Hungerstation’s technology and operational capabilities.
Through this partnership, hospitality businesses will be able to seamlessly access Abdullah Al-Otaim Market’s products through multiple digital channels.

The partnership is designed to address the operational needs of the HORECA sector while improving the overall shopping experience for consumers through a unified operating model that connects supply and demand across an integrated value chain.
The partnership builds on the existing relationship between the two companies and includes deep operational and technical integration, with orders managed directly within the Al Awtham ecosystem.

Existing integrations include a dedicated fulfillment team responsible for order intake, picking and packing, shipping, and last-mile delivery, ensuring a reliable experience from order to final delivery.

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Commenting on the partnership, Hunger Station CEO Eng. said: Ali Al-Damanhouri said the partnership reflects the company’s focus on connecting the evolving needs of national retail chains and the hospitality industry, contributing to improving supply efficiency and customer experience across the Kingdom.
Muafaq Mbala, CEO of Engineering Abdullah Al Otaim Markets, added that the partnership supports Al Otaim’s strategy to strengthen digital channels, leverage technology partnerships to expand access, and combine Al Ootaim’s operational scale with Hunger Station’s digital and delivery capabilities to deliver a modern retail experience.



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