Keeta, the international subsidiary of Meituan, China’s on-demand delivery giant, has released Q1 2025 insights, revealing what the Saudi population ordered, where food trends are shifting, and how delivery is becoming a seamless part of daily life. With over 30,000 registered delivery riders and 25,000+ restaurant partners across the Kingdom, Keeta’s footprint is now matched by real-time data on local tastes and behaviors.
Keeta Q1 2025 by the Numbers
The majority of total orders = Fast Food
Nearly one in five total orders = Desserts & Beverages
244 orders placed by one user in Q1 2025
<1 minute = fastest recorded delivery
SR 4,791 = largest order (with traditional Saudi goat feast and 83 items!)
Regularly among the top 5 of total orders nationwide = Italian cuisine
Tastes That Defined Q1 2025
Fast food was the #1 choice across the Kingdom’s major cities, including Jeddah, Madinah and Makkah. Riyadh followed closely, still ranking among the top.
Arabic cuisine came in as a strong second, especially popular in Al Ahsa, Riyadh, and Dammam—each making around one-fifth of local orders.
Desserts and beverages together made up nearly 1 in 5 orders, showing a growing craving for indulgent extras, especially during mid-day and evening hours.
Italian cuisine consistently ranked on the top 5 across all major cities, reflecting its steady and widespread popularity in Saudi Arabia.
City-by-City Cravings
Jeddah: Burgers, fried chicken, and soft drinks led orders
Riyadh: Strong demand for grilled meats and Arabic platters
Makkah: Known for large, traditional group meals
Madinah: A balance of international chains and sweets
Dammam: Arabic meals took precedence over desserts or drinks
Al Kharj: Topped the Kingdom for beverage orders
Al Ahsa: Dual dominance in Arabic meals and dessert cravings
Biggest Order? A feast Like No Other
One of the standout moments from the quarter was a delivery totaling SR 4,791, the largest single order of the quarter. With 83 items packed into a single drop-off, it pushed the boundaries of what “on-demand” really means. The food arrived so fast, it might’ve beaten the customer’s microwave to the finish line. Whether it was a family feast, a surprise celebration, or a week’s worth of planning in one tap, the order showcased Keeta’s ability to deliver more than just meals, it delivers scale, speed, and a whole lot of flavors.
Alignment with Vision 2030
Keeta’s growth supports Saudi Arabia’s Vision 2030 ambitions by empowering local businesses, enhancing quality of life through tech, and transforming the food delivery ecosystem with smart, scalable logistics.
Keeta is a technology-driven delivery platform that connects consumers with local food and retail merchants and couriers. With the mission of “We help people eat better, live better,” Keeta is committed to providing localized high-quality products and services, benefiting consumers, food and retail merchants and couriers from the entire ecosystem. Keeta was launched by Meituan (3690.HK), which owns China’s leading food delivery platform Meituan Waimai.
