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Home » Nouf Bumhair: ‘Women executives can bring about change in sports management’ – Saudi News

Nouf Bumhair: ‘Women executives can bring about change in sports management’ – Saudi News

adminBy adminFebruary 4, 2026 Opinion No Comments3 Mins Read
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National achievements continue in all fields, especially in sports. Dr Nouh Bumhair has written her name in gold letters by completing her PhD in Sports Management at Loughborough University, becoming the first Saudi woman to receive this degree from a prestigious British university.

Bumhair confirmed to Okaz that his next goal is to move into executive work and directly contribute to sports decision-making, particularly the strategic file related to the development of the national sports system.

Dr Nouf said: “We believe that the next stage, particularly in key capacities such as hosting the 2034 World Cup, requires a national executive who can link scientific research, policy-making and practice in a way that ensures lasting and effective impact on the ground. I am interested in contributing to work teams involved in planning, evaluation and building institutional working models, contributing to decision-making and leaving a long-term impact on the sector through an executive or leadership role within the sports system.

She added: “Through my work as a researcher at the Saudi Football Federation Research Center (Safir), as well as volunteering at sports clubs in the UK, I developed a more practical understanding of the nature of organized sports activities and how to plan and maintain programs and develop executives, the building blocks that can be used to plan and implement the next stages.”

Dr. Bumhair concluded his speech by saying: “Sports in our country has achieved remarkable development in recent years under the leadership of Prince Abdulaziz bin Turki Alfasal, Minister of Sports, and the country has become a major window for international sporting events, and this development is also in line with Saudi Vision 2030.”

National achievements continue in all fields, especially in sports. Dr Nouh Bamehir etched her name in golden letters by completing her PhD in Sports Management at Loughborough University, becoming the first Saudi woman to earn this degree from a prestigious British university.

Bamehir admitted to ‘Okaz’ that his next ambition is to move into executive work and directly contribute to sports decision-making, particularly strategic files related to the development of the national sports system.

Dr Nouf said: “I believe that the coming stages, especially large-scale events such as hosting the 2034 World Cup, will require a national executive who can link scientific research with policy-making and practice, ensuring a sustainable and effective impact on the ground. Through my executive and leadership role within the sports system, I hope to contribute to the working teams involved in planning, evaluation and institutional working models, contribute to decision-making and leave a long-term impact on the sector.”

“Alongside my role as a researcher at the Saudi Football Federation Research Center (Safir), volunteering with sports clubs in the UK has given me a practical understanding of the nature of organized sporting activities, how programs are planned and maintained, and how human resources are developed. These are important elements that I can use to plan and implement the next stages.”

Dr. Bamehir concluded his remarks by saying, “Sports in our country has developed significantly in recent years under the leadership of Prince Abdulaziz bin Turki Al Faisal, Minister of Sports. The country has become a major hub for global sporting events and this development is in line with the Kingdom’s Vision 2030.”



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