This op-ed was written by Ghada Othman Alrumayan, ROSHN Group Chief Marketing and Communications Officer. With over two decades of experience in strategic communications, branding, and marketing, Ghada is a pioneering voice in shaping how Saudi Arabia tells its story to the world. At ROSHN Group she leads initiatives that place culture and community at the heart of urban development—championing public art as a powerful medium for engagement, identity, and transformation.
ROSHN GROUP and art
Art has the power to reshape spaces, evoke emotions, and leave a lasting imprint on communities. At ROSHN Group, we see art as an essential pillar in creating places that inspire, engage, and enrich lives. The presence of sculptures from Riyadh Art’s Tuwaiq Sculpture Symposium at ROSHN Front and SEDRA Community reflects this commitment—introducing remarkable artistic expressions into the heart of our destinations, where they can be seen, felt, and experienced every day.
When we sponsored Tuwaiq Sculpture Symposium, our vision extended beyond the creation of extraordinary sculptures. These pieces are meant to exist in spaces where people can connect with them, interpret them in their own way, and weave them into their daily lives. With over 30 artists from across the world, last year’s theme, “Dimensions of Movement,” tells a powerful story of progress, transformation, and boundless creativity.
This initiative was never about art as a static object, it was about making the creative process open, immersive, and shared. The artists welcomed the public into their world, offering workshops, discussions, and a firsthand look at how raw materials are shaped into expressions of culture and identity.
Art should be accessible, engaging, and woven into the very fabric of a city. At ROSHN Group, we believe that the places we build should do more than provide a foundation—they should ignite creativity, foster connections, and enhance human experience. The placement of these sculptures in ROSHN Front and SEDRA Community transforms these spaces into living, breathing cultural landmarks, where art is not just admired but becomes part of the rhythm of life.
Beyond its artistic significance, art has a profound impact on well-being, imagination, and self-expression. Art can calm the mind, spark new ideas, and create a sense of belonging. These sculptures, inspired by the landscapes of Riyadh, offer more than aesthetic value—they reflect the spirit of Tuwaiq’s timeless strength and the Kingdom’s bold vision for the future.
For ROSHN Group, art is a fundamental element in shaping vibrant, connected communities—a language that speaks to all, transcending words and boundaries. These sculptures now stand as symbols of progress, heritage, and the transformative power of creativity.
I look forward to seeing the conversations they spark, the inspiration they bring, and the experiences they create for all who walk past them, pause before them, and take a moment to reflect on the stories they tell.
