• The new flagship store embodies Beyond One’s commitment to driving digital transformation, expanding consumer choice and improving customer experience in the Kingdom of Saudi Arabia.
・Through the “Silent Tunnel,” we provide a unique space where customers can disconnect from digital noise and connect with themselves.
• Sir Richard Branson officially opened the Virgin Mobile flagship store in the Sulaymaniyah area of Riyadh, Saudi Arabia, on 28 January 2026.
Virgin Mobile Saudi Arabia has opened a new flagship store in Riyadh, a milestone move in the Beyond One journey and strengthens the group’s long-term commitment to the Kingdom’s rapidly evolving telecommunications and digital transformation market.
The new flagship store is a key growth point for Virgin Mobile in the Saudi market as it reflects a customer-centric digital approach through a premium brick-and-mortar experience. The store is designed to be an immersive, experience-driven destination, combining seamless connectivity, clear plans and Virgin Mobile’s signature service ethos, in a space designed around the way customers prefer to communicate today.
The opening also confirms Beyond One’s strategic focus on the Kingdom of Saudi Arabia as a priority market for growth and its alignment with the objectives of Saudi Vision 2030, which aims to build an advanced digital society, foster innovation, and improve service standards in key sectors, including the telecommunications sector.
Yaroub Al Sayegh, CEO of Beyond One in the Kingdom of Saudi Arabia, said: “The opening of this flagship store marks more than just a stop on the retail road. It reflects Beyond One’s belief in Saudi Arabia’s digital future and our commitment to providing services that put customers at the center of everything we do.” By translating Virgin Mobile’s digital philosophy into the physical space, we are redefining the communications experience, expanding choice and delivering world-class service in support of Saudi’s vision of innovation.
In a world of ever-increasing connectivity, digital noise and superficial interactions, Virgin Mobile continues to emphasize the importance of authentic and meaningful communication. This philosophy is embodied in the store’s ‘Silent Tunnel’, a dedicated space that offers visitors the opportunity to temporarily detach themselves, re-balance and connect with themselves. This experience reinforces Virgin Mobile’s vision that authentic communication comes from within, and positions the brand beyond a mobile service provider to become a more conscious and authentic moment enabler.
The flagship store was officially opened by Virgin Group founder Sir Richard Branson, who joined the leadership of Beyond One and Virgin Mobile at a launch event in Riyadh. The event was attended by a large number of senior executives, media representatives, influencers and partners to celebrate this important milestone and Virgin Mobile’s continued growth in Saudi Arabia.
Commenting on Virgin’s journey in the retail sector, Virgin Group founder Richard Branson said: “Since we opened our first Virgin Records store in 1976, we have brought people together and delivered integrated experiences. “We have worked hard to create a unique retail space that is unique to our customers. It’s great to see that 50 years later, this spirit is still there. Seeing Virgin Mobile’s new flagship store in Riyadh confirmed this for me.”
The new flagship store sets a new standard for telecom retail experience in Saudi Arabia by combining bold design, immersive experiences and advanced digital services to provide an upscale and welcoming environment. As Virgin Mobile continues to grow its presence across the Kingdom, this store stands out as a symbol of innovation, customer empowerment and Beyond One’s long-term commitment to Saudi Arabia’s digital future.
• The new flagship store embodies Beyond One’s commitment to driving digital transformation, expanding consumer choice and improving customer experience in the Kingdom of Saudi Arabia.
・Through the “Silent Tunnel”, we will provide a unique space where customers can escape from digital noise and connect with themselves.
• Sir Richard Branson officially opened Virgin Mobile’s flagship store in the Al Sulaimaniyah area of Riyadh, Kingdom of Saudi Arabia, on 28 January 2026.
Virgin Mobile Saudi Arabia opens a new flagship store in Riyadh, marking an important milestone in its Beyond One journey and reinforcing the group’s long-term commitment to the Kingdom’s rapidly evolving telecommunications and digital transformation market.
The new flagship store represents a key growth point for Virgin Mobile in the Saudi market and reflects a customer-centric digital approach through a premium physical retail experience. The store is designed to be an immersive, experiential destination, combining seamless connectivity, clear packaging and Virgin Mobile’s distinctive service ethos, in a space designed around how customers prefer to communicate today.
The opening also underlines Beyond One’s strategic focus on Saudi Arabia as a priority growth market and is in line with Saudi Vision 2030 goals to build an advanced digital society, foster innovation, and standardize services in key sectors including telecommunications.
Yareb Al Sayegh, CEO of Beyond One in Saudi Arabia, said: “The opening of this flagship store does not represent just a milestone in the retail industry, but reflects Beyond One’s belief in Saudi Arabia’s digital future and our commitment to providing services that put customers at the center of everything we do.” By translating Virgin Mobile’s digital philosophy into the physical space, we are redefining the communication experience, expanding choice and delivering world-class service in support of Saudi’s vision of innovation.
In a world of constant connectivity, digital noise and superficial interactions, Virgin Mobile continues to emphasize the importance of authentic and purposeful communication. This philosophy is embodied in the store’s “Silent Tunnel,” a dedicated space that offers visitors the opportunity to temporarily disconnect, rebalance, and self-connect. This experience reinforces Virgin Mobile’s vision that true communication comes from within, positioning the brand as more than just a mobile service provider, but as an enabler of more conscious and authentic moments.
The flagship store was officially opened by Virgin Group founder Sir Richard Branson alongside leaders from Beyond One and Virgin Mobile at a launch event in Riyadh. The event was attended by several senior executives, media representatives, influencers and partners to celebrate this important milestone and Virgin Mobile’s continued growth in the Kingdom.
Commenting on Virgin’s journey in the retail sector, Virgin Group founder Richard Branson said: “Since opening our first Virgin Records store in 1976, we have been working to create unique retail spaces that bring people together and offer a complete experience. It’s great to see that 50 years later, this spirit remains. The vision for the new Virgin Mobile flagship store in Riyadh confirmed that for me.”
The new flagship store combines bold design, immersive experiences and advanced digital services to provide a sophisticated and inviting environment, setting a new standard for telecommunications retail experiences in the Kingdom of Saudi Arabia. As Virgin Mobile continues to grow its presence across the Kingdom, this store stands out as a symbol of innovation, customer empowerment and Beyond One’s long-term commitment to Saudi Arabia’s digital future.
