Egypt – Investment and real estate management company Serenity has officially begun operations as Egypt’s first specialized developer focused on the development and management of memorial gardens, announcing its first project, Serenity, in partnership with the Administrative Capital for Urban Development (ACUD).
The Serene project will be developed in an initial phase covering 58 feddans, strategically located along the Suez Road in Egypt’s new administrative capital. The project is scheduled to begin in the first quarter of 2026.
According to the company, the development aims to introduce a new model for Egyptian memorial gardens, redefining the traditional concept of cemeteries through an organized, dignified and contemporary approach, fully compliant with Islamic regulations and cultural practices.
Serene is planned as a comprehensive memorial garden destination, featuring a carefully designed master plan and an array of key services aimed at enhancing the visitor experience. These include a mosque, private parking, beautiful green spaces, and a comprehensive 24-hour security system to ensure your privacy and safety.
The project will also feature a specialized administrative agency responsible for preparing burial units and organizing visits based on a practical understanding of the needs of Egyptian families.
Commenting on the launch, ACUD Chairman Khaled Abbas said the project represents a “qualitative addition in line with the comprehensive vision of integrated planning and development in the new capital,” adding that the partnership reflects a shared commitment to quality, sustainability and modern urban development standards.
Serenity Chairman Shamel Abul Fadl said the project was inspired by Egypt’s long-standing tradition of honoring the dead, reinterpreted with a modern perspective. He noted that Serene aims to balance religious authenticity with a calmer and improved visiting experience.
Designed by Laithy Architects, the project focuses on architectural details, efficient traffic circulation, and a tranquil environment, while offering pricing tailored to local market conditions.
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