Rocco Forte Hotels, known for its luxurious European charm, is expanding its global footprint with an exciting new partnership with Saudi Arabia’s Public Investment Fund (PIF).
In an exclusive interview with Sir Rocco Forte, the founder of the family-run hotel brand, at the PIF Private Sector Forum, we delve into his plans for growth, the significance of Saudi Arabia’s Vision 2030, and the role of sustainability in luxury hospitality.
Rocco Forte Interview
On Expanding into the Middle East and Asia
Partnering with PIF is a thrilling step forward for Rocco Forte Hotels. “As we grow, we remain committed to developing hotels that reflect the heritage and character of their destinations while upholding the impeccable service and elegance that define our brand” says Sir Rocco. The brand strives to celebrate the local culture while staying true to the warmth, style, and service that define our brand.
This strategy of blending European elegance with regional identity sets Rocco Forte apart in the competitive luxury hotel market. The brand aims to offer a distinctive experience that resonates with local traditions, all while maintaining the impeccable service that has been its hallmark for decades.
Saudi Arabia’s Role in the Brand’s Growth
As Saudi Arabia pivots toward a future centered on tourism through Vision 2030, Rocco Forte sees a unique opportunity. “Vision 2030 aligns with our approach at Rocco Forte Hotels, where we focus on creating exceptional experiences rooted in both luxury and a true sense of place” he explains.
The country’s commitment to tourism development presents a promising opportunity for Rocco Forte Hotels to contribute to the kingdom’s transformation. Saudi Arabia is an extraordinary country, and Rocco Forte hotels look forward to establishing the brand here.
Sustainability: A Core Commitment
With the growing emphasis on sustainability in global industries, Rocco Forte Hotels leads the way in luxury hospitality. “We prioritize responsible sourcing, energy efficiency, and waste reduction across all our properties,” shares Sir Rocco. “But sustainability also means giving back to the environment and local communities. We source from local suppliers, support local charities, and create jobs for local people.”
This commitment to sustainability extends beyond operational practices, showcasing how luxury can be both refined and responsible.
Standing Out in a Competitive Market
In a market flooded with luxury hotel brands, Rocco Forte Hotels differentiates itself with its personalized approach. “Our family values and bespoke service make us unique. We design each hotel to reflect its locale and ensure guests feel a deep connection to the destination,” says Sir Rocco.
He highlights the importance of meticulous staff training and a dedication to personalization, ensuring guests’ experiences are nothing short of exceptional. “What sets us apart is that we are family-run, which translates into genuine care for our guests,” he adds.
Looking to the Future
When selecting new locations, Rocco Forte focuses on places rich in culture or natural beauty, ensuring a demand for refined hospitality. “We’re actively exploring Saudi Arabia and the broader Middle East, and we hope to announce new properties soon,” reveals Sir Rocco.
In an industry increasingly shaped by technology, Rocco Forte embraces digital innovation to enhance guest comfort without compromising the personal touch. “Technology should complement, not replace, the human element of hospitality,” he states, emphasizing the importance of maintaining authentic connections.
Advice for Future Hospitality Entrepreneurs
Reflecting on his decades of success, Sir Rocco offers advice for young entrepreneurs: “Passion, resilience, and authenticity are essential. Understand your guests’ needs, maintain adaptability, and focus on the details. Building genuine relationships is essential for long-term success.”
Rocco Forte Hotels is not just about luxury; it’s about creating meaningful experiences that resonate with travelers worldwide. As they expand into new regions, they remain dedicated to their values and mission, ensuring each destination feels uniquely special.
For more, visit roccofortehotels.com.
