Arabian Heritage Motors debuts world’s largest EXEED showroom in Riyadh

– 5,000 square meter facility designed to deliver the end-to-end customer journey in one place
-Led by Arabian Heritage Motors, a subsidiary of Al Ghurair Mobility, the partnership strengthens its long-term business in Saudi Arabia

Al Ghurair’s Arabian Heritage Motors has opened the world’s largest EXEED showroom in Riyadh. The new site will consolidate sales, after-sales service and customer engagement into a single seamless experience, strengthening its long-term operations in the Kingdom of Saudi Arabia.

The launch was announced at a recent launch event in Riyadh, attended by Al Ghurair Group CEO John Iosifidis, senior executives from the company, Arabian Heritage Motors and Chery International Group, government officials, media and industry leaders. This milestone marks an important step in EXEED’s efforts in Saudi Arabia and reflects the growing demand for premium mobility products.

The decision to locate this expansion in Riyadh reflects the Kingdom’s accelerating mobility transformation and the role of Saudi Vision 2030 in attracting high-value industrial and technology investments. The operational readiness, strength of local partnerships and sustained growth momentum made this capital city a natural choice. Spanning 5,000 square meters, the flagship is designed to support a complete ownership process and a fully integrated on-site service center. The facility also has a training center that can provide brand-specific skills to technical and non-technical team members.

In his opening remarks, John Iosifidis, Group CEO of Al Ghurair, said: “Saudi Arabia is central to how we see the region developing and where we want to be for years to come. This is an exciting and rapidly evolving country. It’s a young market and customers will judge brands on consistency and after-sales support. We approach Saudi with a long-term mindset and invest in capabilities and standards from the beginning. That’s how we earn trust in a tough environment, and that’s the benchmark we’re setting.” Riyadh. ”

Al Ghurair “Our expansion into Saudi Arabia is driven by our confidence in Saudi Arabia’s role in shaping the region’s mobility landscape, the largest passenger vehicle market in the GCC,” said Oscar Rivoli, CEO of Mobility Motors. With a young population of approximately 71% under the age of 35, ownership and service expectations are rapidly evolving. Our approach is built on a long tradition of partnership-led growth with sustainability at its core. It was developed in the United States.” The aim is to deliver a premium experience supported by a high level of after-sales support and trust earned through consistent performance, enabled by the operational depth and infrastructure we have built over decades. ”

Kyle Chen, Country Director of EXEED, said: “Riyadh is a strategic choice for this flagship and reflects our confidence in Saudi Arabia’s investment climate. Saudi Vision 2030, particularly its focus on innovation and the advancement of the industrial ecosystem, supports our prudent and sustainable approach to expansion. As a premium brand under the Chery International Group, EXEED is built on a strong global foundation. In 2025 alone, the Group will supply 1.3 million vehicles to more than 120 countries and regions, supported by local partnerships and a clear understanding of market needs.

EXEED is part of the broader Chery ecosystem, which has an extensive international footprint and employs more than 80,000 professionals. The brand has a portfolio of six models and is present in 22 markets through 157 showrooms worldwide. In December 2024, Chery International opened a regional spare parts warehouse in Jebel Ali, Dubai, serving Saudi Arabia and the entire GCC. With an area of ​​12,000 square meters and over 20,000 readily available spare parts, the facility was built to reduce lead times and improve after-sales support for customers in the Kingdom.

For more information, visit our Exeed 3S showroom or learn more at exeedksa.com.