At the first-ever Downtown Design Riyadh, BMW Saudi Arabia and Mohamed Yousuf Naghi Motors did more than show up, they made a statement. As Premier Sponsor of Saudi Arabia’s new flagship design fair, the brand didn’t just display its cars; it showcased its commitment to art, design, and local talent in a way that felt fresh, bold, and authentically Saudi.
“Our participation truly allowed us to localize BMW’s global contribution to arts and design,” said David McGoldrick, Managing Director of Mohamed Yousuf Naghi Motors. “It was about celebrating creativity that’s grounded in the Kingdom’s culture.”
BMW and Mohamed Yousef Naghi Motors at the inaugural Downtown Design Riyadh
Design Meets Drive
The highlight? The BMW Lounge, a stunning, immersive space designed in collaboration with Saudi creative Amani Al-Ibrahim and the Kristina Zanic team. Inspired by the luxury and innovation of the brand i7, the lounge blended modern aesthetics with Saudi heritage, featuring Mount Tuwaiq-inspired ceiling forms, traditional Najdi motifs, and sustainable materials like Econyl.
“Amani’s approach reflects the i7’s design language, elegance without excess,” McGoldrick noted.
From ambient lighting to curved architectural lines, every inch of the lounge echoed the car’s thoughtful luxury, an interior come to life.
A Manifestation of Vision 2030
This partnership wasn’t just about style — it was about purpose. Saudi Arabia’s Vision 2030 places arts and culture at the center of the nation’s development. For the brand, aligning with that mission was natural.
“Vision 2030’s focus on culture perfectly aligns with BMW’s values,” said McGoldrick. “Through this partnership, we’re able to help drive that cultural conversation forward.”
Driving Cultural Dialogue
BMW has long supported global art initiatives, but Downtown Design Riyadh gave the brand an opportunity to localize that commitment. It was a chance to support homegrown talent — and truly become part of Saudi Arabia’s creative ecosystem.
“As a Saudi business representing a global brand, we’re proud to help shape cultural conversations right here,” McGoldrick shared.
More Than a Car Brand
BMW’s goal at the fair was bigger than brand exposure. It was about creating meaningful moments, sparking design conversations, and celebrating Saudi creativity.
“We want visitors to see BMW as more than a premium automotive brand,” McGoldrick said.
“We’re here as contributors to the Kingdom’s cultural journey.”
And if Downtown Design Riyadh is any indication, that journey is just beginning, with BMW in the driver’s seat.
For more information, visit bmw-me.com.
