Ruder Finn, a global leader in integrated marketing and communications, has officially announced the launch of its fully combined office and regional headquarters in Riyadh, Saudi Arabia. This move follows the successful acquisition of Atteline and its transition into Ruder Finn Atteline, marking a major step forward for the agency in the Middle East and North Africa (MENA) region.
With nearly a decade of experience in the region, Ruder Finn Atteline is building on its strong foundation by investing in local talent, new technology, and deeper market presence. The newly operational office in Riyadh will become a space for clients looking for next-level communications strategies rooted in innovation and cultural insight.
Strengthening Presence Through Innovation
Staying true to its global philosophy, Ruder Finn Atteline remains focused on answering the question, “What’s next?”. This approach pushes the agency to stay ahead of trends and evolve its services for today’s digital world.
One of the main tools in this effort is the RF Tech Lab, a specialized incubator for AI-powered and data-driven communications. This platform helps brands in Saudi Arabia and across the region turn complex data into clear information. From stakeholder targeting to risk management and campaign performance, Ruder Finn Atteline uses advanced analytics, machine learning, and predictive models to guide business decisions and communication strategies.
A Vision Aligned with Saudi Arabia’s Future
This expansion comes at an ideal time, as the Kingdom advances progress on its Vision 2030 initiatives. The new Riyadh office allows Ruder Finn Atteline to be closer to key projects and partnerships that are shaping Saudi Arabia’s future across industries such as technology, healthcare, tourism, and finance.
CEO of Ruder Finn, Kathy Bloomgarden, shared her enthusiasm:
“Ruder Finn Atteline’s culture and innovation were key factors in our decision to join forces in 2023. Their presence across the MENA region and dedication to growth align perfectly with the energy and ambition we see in the Kingdom.”
Leading Communications for the Digital Era
As the communications landscape becomes more competitive, Ruder Finn Atteline is focusing on what truly matters to its clients: business goals, measurable outcomes, and strong relationships. With a dual-language team and culturally aware experts from 26 nationalities, the agency offers remarkable support across borders.
Sophie Simpson, Managing Director of Ruder Finn Atteline, MENA, emphasized:
“Opening our Riyadh office is just one part of a bigger vision. Ruder Finn’s tools and global reach allow us to offer smarter, more strategic communication services that really meet client needs in today’s digital-first world.”
Empowering Talent and Building Partnerships
Looking forward, Ruder Finn Atteline is preparing to invest in more than just services. Educational programs for communications professionals, mentorship opportunities, and strategic collaborations are all part of the plan for 2025 and ahead. These initiatives will support local talent development and contribute to the Kingdom’s long-term goals.
With existing work spanning 22 countries and partnerships with global brands, Ruder Finn Atteline brings major experience and proven success to Saudi Arabia. The agency’s work will not only enhance the way brands communicate but also raise the standard of public relations and digital marketing across the region.
What’s Next for Ruder Finn Atteline in 2025?
With its new home base in Riyadh and continued momentum across MENA, Ruder Finn Atteline is well-positioned to lead the future of integrated communications in the region. Its blend of innovation, experience, and cultural intelligence makes it a valuable partner for organizations aiming to thrive in Saudi Arabia’s fast-growing market.
More in Riyadh
Speaking of AI, Saudi Arabia continues to make progress across all sectors, especially in artificial intelligence. The Kingdom recently opened the world’s first AI clinic, and you can read all about it here.
