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H.E. the President of King Abdulaziz City for Science and Technology (KACST), Chairman of Almarai Prize for Scientific Creativity, Dr. Munir M. Eldesouki, and H.H. Prince Naif bin Sultan bin Muhammad bin Saud Al-Kabeer, Chairman of the Board for Almarai Company and Vice Chairman of the Board for the Prize, launched Almarai Prize for Scientific Creativity strategy and its new identity.   Almarai and KACST teamed up to create a plan to improve food innovation in dry areas, focusing on solving water scarcity and global food security issues.   The plan includes renaming the local award to “Almarai Prize for…

In its plan to grow, Almarai sealed five deals with top global poultry firms, totaling 500 million Saudi riyals. This move aims to boost poultry output, elevating its market share from 250 million birds yearly to 450 million  birds by 2027.   This announcement came at the start of the third Middle East Poultry Exhibition, launched by His Excellency the Minister of Environment, Water, and Agriculture, Eng. Abdulrahman bin Abdulmohsen Al-Fadhli. The event took place from May 13 to 15, 2024, at the Riyadh International Convention and Exhibition Center, under the theme “Value Engineering.” Over 300 companies from 40 countries…

Purificacion Garcia, the renowned fashion brand known for its geometric designs, is excited to launch the second edition of its Thinkers Portrait Campaign. Starting on April 28th, this campaign celebrates creativity and individuality by showcasing talents from Saudi Arabia and Qatar.   This year’s campaign features a carefully chosen group of thirteen remarkable talents from various creative fields in both countries. These include artists, designers, florists, wellness experts, athletes, baristas, TV hosts, and podcasters. Purificacion Garcia team stated, “We want to bridge cultures and celebrate the rich creative tapestry that thrives within our community through our Thinkers Portrait Campaign which…

Recently, a sponsorship agreement was signed between the healthy meal app Calo, owned by Calo Food Technology, and the young female rally driver Orjwan Ammar. The aim is to create a success story for a champion set to excel in this exciting, challenging, and determined sport.   The agreement was signed at the Calo app headquarters in Jeddah by Calo’s Marketing Specialist Ghaidaa Sherbini and the rally driver Orjwan Ammar, The sponsorship commenced during Orjwan’s participation in the Tabuk Rally Challenge last April. Ghaidaa Sherbini, explained that the concept of this collaboration goes beyond mere sponsorship, and more into the…

Nahdi Medical Company and the “Association for Honoring Travelers” signed an agreement to donate wheelchairs to Guests of Rahman in Makkah and Madinah. This initiative is part of Nahdi’s commitment to social responsibility and medical services, collaborating with non-profits like the Pilgrim Experience Program.   This partnership showcases how public, private, and non-profit sectors work together to improve health services and quality of health for pilgrims.   Eng. Yasser Joharji, CEO of Nahdi Medical Company, commented: “We are pleased with our partnership with the Association for Honoring Travelers, through which we will provide high-quality services to pilgrims and Umrah performers.…

Joby Aviation, Inc. (NYSE: JOBY), which works on electric air taxis for passengers, shared today that it signed an MoU with Mukamalah, a Saudi Aramco subsidiary, to bring Joby’s aircraft to Saudi Arabia, where Saudi Aramco runs the biggest corporate aircraft fleet globally.   Today’s MoU between Joby and Mukamalah outlines their collaboration with aviation stakeholders like the Saudi General Authority of Civil Aviation (GACA) to fast-track Joby’s launch in Saudi Arabia. This will include Mukamalah buying Joby aircraft for their operations.   Selling aircraft directly to business clients like Mukamalah and government partners like the U.S. Department of Defense…

Saudi Arabia has mandated event organizers to implement governance rules for hosting events and submit a report to the Events Committee under the Council of Economic and Development Affairs within 30 days of an event’s conclusion, Asharq Al-Awsat has learned. The report must detail the application of governance regulations, challenges encountered, and recommendations for improvement. The kingdom hosts numerous events throughout the year as part of efforts to expand its exhibitions and conferences sector. The initiative aims to enhance the industry, attract global events, promote Saudi Arabia’s unique opportunities and advantages, and reinforce its leadership in the international exhibitions and…

Ramadan has always been a month of connection and togetherness. Amid the hustle and bustle of daily life, it offers the perfect opportunity for those observing to pause, reconnect with family and friends, and embrace self-reflection. In those quieter moments, we naturally seek connection, even through lighthearted content. Entertainment, in turn, becomes a simple yet powerful tool, effortlessly bringing people together and enriching shared moments.From 30-episode TV dramas that captivate entire families to bite-sized short-form content online, the Ramadan entertainment scene is now more competitive than ever. With an abundance of seasonal content, the holy month also presents a prime…

On May 23, 2024, Lavazza, the famous Italian coffee company, opened its innovative Lavazza Coffee Design in Riyadh. Located in the lively Laysen Valley, this new spot offers a new take on the coffee experience in Saudi Arabia.   Lavazza Coffee Design isn’t just a traditional coffee shop, it’s more of a journey into Italian culture, food, and creativity. Drawing inspiration from Lavazza’s infamous stores in London and Milan, the Riyadh location features a modern design, and their highlights include a chandelier with over 300 lit coffee beans and a unique counter made from recycled coffee grounds and resin. Gloria…

Pixabay The UAE is Tunisia’s biggest trading partner among the six countries in the Gulf Cooperation Council, with non-oil trade valued at $350 million in 2024 Ministers in virtual meeting Tunisia’s biggest GCC trade partner Deal would be UAE’s 27th Cepa The UAE has started negotiations with Tunisia on a bilateral trade and investment agreement. In a virtual meeting between the two nations’ ministers of trade, officials expressed their commitment to expanding and deepening bilateral relations, the official UAE news agency WAM said. The UAE and Tunisia will proceed to negotiate specific chapters and provisions covered by a so-called comprehensive…